Julie Sandler joined PSL as a managing director in June 2017, and spends most of her time running our venture capital arm, PSL Ventures.
Prior to PSL, Julie was a partner at Madrona Venture Group, where she led the firm’s investments in Integris, Poppy, and Julep. She is an adjunct lecturer at the University of Washington Foster School of Business and teaches an MBA course on Entrepreneurship for which she has been named a UW “Star Teacher” several years running. She is a member and Board Director of the Washington Roundtable, and was appointed in 2016 by Washington State Governor Jay Inslee to the board of directors of the Washington State Opportunity Scholarship. In addition to serving on several not-for-profit boards, she has also served on the boards of privately held companies, industry associations, and several advisory boards. In 2013, Julie launched the Seattle Entrepreneurial Women’s Network, an informal forum for women entrepreneurs and startup executives to connect in the Greater Seattle area. Julie was also one of 60 Americans selected as a Presidential Leadership Scholar in 2016 by the Clinton Foundation, LBJ Foundation, and the two Bush Presidential Centers. She was voted Geekwire’s 2014 “Geek of the Year” for her work supporting women innovators, was selected to Puget Sound Business Journal’s 40 Under 40, and was named a Rising Star to Seattle Magazine’s Seattle Hall of Fame for her work with local entrepreneurs in 2016. She was also voted Geekwire’s 2018 “Hire of the Year” for joining PSL. She is a regular speaker at technology conferences and has appeared on CNBC, Bloomberg, and at WE Day.
Earlier in her career, Julie was a senior product manager at Amazon on the Kindle team, where she PM’d new Kindle shopping experiences and managed digital marketing for Kindle’s ebook business, both in the United States and internationally. She also previously worked in product management at Accenture and at TeachStreet.com (acquired by Amazon in 2012). Julie graduated Phi Beta Kappa from Stanford University with both a Master’s degree and a Bachelor’s degree in Psychology with honors and distinction. She also received an M.B.A. with honors from Harvard Business School.
She lives in Seattle with her husband, Alejandro, and their son.
First (real) job
Department store salesperson in little boys’ clothing, fitting pre-teens in Bar Mitzvah suits.
Julie is a musical theatre geek. Her vaguely displeasing ability to recite the book of most Broadway productions line-for-line spans from the modern works to the classic to the obscure, and borders on embarrassing.
(Barely) proficient in French and Spanish.